The rise of Rose, a member of the global K-pop sensation Blackpink, has brought with it a newfound power to say 'no'. This shift in her position, post-"APT.", has sparked discussions within the industry about her newfound selectivity and the implications for her career. With "APT." earning her a global hit, three Grammy nominations, and a historic spot as the first K-pop solo artist in the General Field, Rose has established herself as a pop artist in her own right. This newfound leverage has given her the ability to turn down opportunities that would have been difficult to refuse before.
The article delves into the impact of this shift, highlighting how Rose's meticulous working style and increased selectivity have led to delays and abandoned deals. It explores the idea that for an artist whose name has become a global brand, money may no longer be the only consideration. Instead, Rose's decisions reflect a desire for control over her name, image, and music, which can be a double-edged sword. While it empowers her, it also means labels and business partners must adapt to her pace and demands.
The piece also touches on the humorous anecdote involving Bruno Mars, who joked about Rose's newfound 'expensiveness' and her reluctance to answer his calls. This light-hearted moment underscores the industry's perception of Rose's changed status and the challenges it presents for collaborations. The article concludes by emphasizing the transformative impact of "APT." on Rose's career, positioning her as a rare artist who can now make her own moves and shape her future in the music industry.
